Fresh News | May/June 2021



This Edition Includes:


Preview of the Pet Holiday Guide for June 2021



June is full of fun pet-themed holidays! Some of the big ones include Adopt-a-Cat Month®, Pet Appreciation Week, Take Your Pet to Work Week, National Dog Party Day, and my favorite - Cat World Domination Day!


Most of these will have specific Astro Offer Pairings according to species, while others allow pairings with all available Offers!


June Astro Templates are being loaded into the Template Library now, the June Holiday Marketing Guide will be released and shared Thursday, May 27th.



In honor of Adopt-a-Cat Month® and Adopt A Shelter Cat Month we have added several new Cat Adoption Images to your Astro Media > Astro Social Media Library. These guys are optimized for Social Media and can be used as Facebook Campaign Images when sharing a Template Campaign to your Timeline.



Marketing Suite 2.0 What's New in a Nutshell Webinar Series


Did you miss our Marketing Suite 2.0 What's New in a Nutshell Series? No worries, we go you!


Follow this link to a Recording.


A new series will be coming soon! Follow us on Facebook to stay up to date.



FirstMate & KASIKS Launch a NEW Adoption Program with Bounce Back Coupon


FirstMate & KASIKS have been a part of Sharing the Love since its inception. They originally started with a Kibble Adoption Program for dogs and cats. This program is also connected to a follow-up Bounce Back Coupon that encourages new pet owners to return to their Astro Neighborhood Pet Shop to redeem.


Recently, FirstMate and KASIKS decided to launch a Sharing the Love Canned Diet Adoption Program. This program also supports dog and cat adoption and includes a Bounce Back Coupon for a discounted case when the new pet owner returns to their Astro Neighborhood Pet Shop.


FirstMate and KASIKS also have several Frequent Buyer Programs and regularly participate in Astro Offers. All of their programs across our platform are available in both the USA and CA!


FirstMate and KASIKS | Adoption Dog and Cat Wet Food Program

New Dog and Cat Parents have the option to choose a Can of FirstMate or KASIKS Wet Food as the Single Can portion of their New Dog or Cat Adoption Bundle. Customers can choose any formula in any size can they prefer. The Pet Owner's Email Address is required. Participating New Pet Owners will be sent a Bounce Back Coupon from Astro on behalf of FirstMate and KASIKS inviting them to return to your store for an additional reward.



FirstMate & KASIKS Canned Wet Diets | Adoption Bounce Back Coupon

New Pet Owners who have chosen a FirstMate or KASIKS Canned Wet Food product as the Wet Food portion of their New Dog or Cat Adoption Bundle are eligible to redeem this Bounce Back Coupon for $5 off a Case of Dog or Cat Wet Food on the next visit to your store. Pet Owners are issued this Coupon 10-Days after their Adoption Bundle redemption and have 30-Days to return to your store in order to redeem it.


As a family-owned manufacturer and pet owners ourselves, we take a great deal of pride in the quality, safety, and performance of our products.

The ownership of both a dry production facility and a cannery provides us with increased confidence in the quality of our diets.


NEW AppleLove Sharing the Love Adoption Program with Bounce Back Coupon


AppleLove joined the Astro Fam back in 2019 and launched a Frequent Buyer Program in the USA. They also participate in Astro Offers.


And NOW AppleLove is Sharing the Love! It's so on brand I ❤ it! AppleLove is a very flexible supplement. It can be served as a topper or mix-in, offered as a healthy snack, or even a frozen treat. It is the perfect addition to any adopted dog's Welcome Home Kit.


Why AppleLove?

AppleLove is passionate about producing premium pet food supplements that contain absolutely nothing artificial – no preservatives, no artificial colors, and no added flavors.


We believe the wholesome goodness of our ingredients delivers exceptional flavor – that's why we source all our real food ingredients as close to their traditional origin as possible, to help ensure their authenticity and preserve their integrity and great taste.


Our network of over 100 farming families own our manufacturing facilities and they take pride in nurturing their 15,000 acres of fruit orchards. Our growers know that what they harvest will be enjoyed by an important part of your family, your pet.

AppleLove by PetFX | Adoption Dog Wet Food Program

Participating New Pet Owners will be sent a Bounce Back Coupon from Astro on behalf of AppleLove by PetFX, inviting them to return to your store for an additional reward.


AppleLove by PetFX | Adoption Bounce Back Coupon

New Pet Owners who have chosen an AppleLove product in their Dog Adoption Bundle are eligible to redeem this Bounce Back Coupon for $2 OFF a case of six Dog Food Cups on the next visit to your store.


NEW CannaLove Sharing the Love Adoption Program with Bounce Back Coupon


CannaLove by PetFX joined the Astro Fam in 2019 and launched several Frequent Buyer Programs. They also participate in Astro Offers. Recently they joined Sharing the Love to support adoption, new pet owners, and neighborhood pet shops. All of their programs on our platform are available across the USA.


The CannaLove Adoption Program is perfect for adopted puppies or any adopted dog with sensitive skin! New puppy or dog parents can get a free bottle of puppy shampoo and then return for a discounted bottle of any CannaLove shampoo they want.


Our hemp-infused canine products boost your dog's wellness, making them feel better inside and out, by using only the highest quality ingredients in doctor-created proprietary formulas. Because we love your dog as much as you do!™



CannaLove by PetFX | Adoption Dog Shampoo Program

Participating New Pet Owners will be sent a Bounce Back Coupon from Astro on behalf of CannaLove by PetFX, inviting them to return to your store for an additional reward.


CannaLove by PetFX | Adoption Bounce Back Coupon

New Pet Owners who have chosen a CannaLove product as part of their Dog Adoption Bundle are eligible to redeem this Bounce Back Coupon for $2 OFF Select Dog Shampoo on the next visit to your store.



NEW OdorOut & Triox Sharing the Love Adoption Program with Bounce Back Coupon


Let's be honest, pet ownership can be stinky and this may come as a surprise to new pet parents. Puppies have accidents and some cats spray when adapting to a new home. Helping pet parents keep their space stink-free helps keep everyone in that household sane. and greatly improves the likelihood that a new pet will remain in their forever home.


PetFX® OdorOut was developed to eliminate nitrogen-based odors instantly and permanently through a proprietary process known as Spontaneous Oxidation-Reduction (SOR), including 100% removal of pet urine odors.


Boo-boos and scraps happen, and some adopted pets may be recovering from rashes and infections after being rescued from subpar environments. Due to this, new pet parents would benefit from starting a home first-aid kit.


Triox® is a great antiseptic to have on hand. Triox® kills 99.99% of bacteria, viruses, & fungi and can be used on both pets and livestock.



OdorOut & Triox by PetFX | Adoption Dog and Cat Supplies Program

Adopted Dog and Cat Owners are eligible to redeem One (1) bottle of OdorOut or Triox as the Supply portion of their Welcome Home Adoption Bundle. Participating New Pet Owners will be sent a Bounce Back Coupon from Astro on behalf of OdorOut by PetFX, inviting them to return to your store for an additional reward.

OdorOut & Triox by PetFX | Adoption Bounce Back Coupon

New Pet Owners who have chosen an OdorOut product as part of their Dog Adoption Bundle are eligible to redeem this Bounce Back Coupon for $2 OFF Select OdorOut and TrioX Sprays on the next visit to your store.




NEW Heirloom Pet Products Joins Astro Loyalty and Launches 2 Frequent Buyer Programs


Heirloom Pet Products is a brand new member of the Astro Fam. Their product line includes Toppers, Bone Broth, and long-lasting chews dubbed Road Trip Sticks - all infused with hemp!


Hemp products are nothing new - my dog, cats, and I all take hemp supplements and greatly benefit from them - so what sets Heirloom Pet apart from the pack?


Backed By Science -

Heirloom Pet uses only organically-grown, water-soluble Broad Spectrum Hemp that is free from THC (psychoactive effects) which allows for maximum bioavailability upwards of 80% (since our bodies are mostly water to begin with) and it takes less than 10 minutes to take effect when ingested.


Clever Delivery Methods -

Their products utilize creative delivery methods. Now your dog can easily receive their daily or supplemental dose of hemp via a Topper, Bone Broth, or they can enjoy a Road Trip Stick that calms them as they chew. These supplements also contain other active ingredients that benefit total body wellness. The Bone Broth is excellent for joint health due to its naturally occurring collagen and hemp infusion. Their Toppers come in several formulas; Calming, Hip & Joint, and Immunity.


Staff Training! -

Heirloom Pet Products understands that their products require educational support. Their team will gladly provide your staff with training and resources to properly educate them about their products so they can then educate your local pet parents!


Heirloom Pet Products BONE BROTH | Official Frequent Buyer - Buy 9 Get 1 Free

Heirloom Pet Products Bone Broth Official Frequent Buyer Program Buy 9 Get 1 Free. The Free item will be Lesser than or Equal to the least valued item previously purchased. Customers have 12-months to complete a card and must fulfill the entire promotion at a single store or chain.





Heirloom Pet Products TOPPERS | Official Frequent Buyer - Buy 6 Get 1 Free

Heirloom Pet Products Topppers Official Frequent Buyer Program Buy 6 Get 1 Free. The Free item will be Lesser than or Equal to the least valued item previously purchased. Customers have 12-months to complete a card and must fulfill the entire promotion at a single store or chain.








Industry News: 2021 Indy Pet Meeting at SuperZoo


2021 IndiePet Meeting at SuperZoo - Live and in person!


Monday, August 16th

4:00 pm - 6:30 pm at the Mandalay Bay Convention Center

Drinks and hors d'oeuvres provided! 😺


The meeting will be open to both retailers and manufacturers,

IndiePet Membership is not required to attend.


For more information and to RSVP please click the image above.

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