April is full of fun pet holidays to celebrate with your customers. They offer promotional and merchandising opportunities. Speaking of promotional now is a great time to peruse our Astro Offers for the month of April!
🤩 - Marketing Materials
💸 - Offer Pairings
💞 - Sharing The Love
🗞 - Blog Pairing
National Raw Feeding Week is an awesome holiday for the Neighborhood Pet Community. To celebrate this holiday Astro has put together an AstroBlog titled Benefits of Feeding Raw to Your Pet to share the many benefits of feeding raw. We also have a ton of raw food Offers for this month!
National Scoop the Poop Week is about educating the public on the importance of cleaning up after their dogs. Remember- there is no such thing as the Poop Fairy! We had to include this holiday since we have several awesome poop bag Frequent Buyer Programs and brands on Astro - such as Earth Rated and Metro Paws.
We created a FAKE Offer by a Made-Up Brand called My Pet Unicorn so you can play a fun April Fools joke on your customers. The Offer is fully functional, so you can actually redeem it - it just won't report anywhere. Last year we had some retailers actually make little bags of sparkle sprinkles to hand out. They were little bags of unicorn confetti and glitter! So cute.
So go ahead, enroll, redeem, and yuck it up!
"Our Nutritional Wizards have been crafting premium magical toppers for the refined unicorn for millennia. Our Sparkle Sprinkles contain the finest ingredients such as toadstools, rainbows, 4-leaf clovers, and fairy dust, all sourced locally from magical forests. Passionate wizards craft our toppers within hollow trees surrounded by twinkle lights and disembodied singing. We strive to provide you with the highest quality meal toppers, so your pet unicorn's magical cloaking ability remains intact."
National Hug Your Dog Day is all about showing affection for your dog. This is a great time to talk about the many ways to show affection for a loved pup.
National Pet Day celebrates ALL pets! This holiday includes all species of pets and brings awareness to those who are still searching for their forever homes.
World Hamster Day celebrates the little guys! And we love the little guys.
National Cat Lady Day celebrates ladies and their best feline friends. As a cat lady myself I am here for it!
420 is a joke holiday related to THC. We all know that the CBD oils marketed to our pets contain only CBD, and no THC - but this 'holiday' can still be used to start a conversation about the benefits of hemp for our pets. But do make sure that you specify that Pet CBD contains no THC.
CBD has helped so many pets since its entry into the holistic pet health market. My pets take CBD for their own unique reasons - my cat for anxiety and my dog for his joints - and it has helped them both! Astro Offers are a great way to introduce pet parents to CBD. To help you spread the word, Astro and our brand partners provide educational materials on the benefits and uses of CBD.
Bulldogs are Beautiful Day celebrates all Bulldogs and Bulldog mixes!
We believe Earth Day should be celebrated every day! As an Astro Neighborhood Retailer, you have something extra special to celebrate on this day. When you joined Astro you eliminated hundreds of pounds of paper that would have been used to create paper frequent buyer cards and coupons! So you saved a ton of trees, and you continue to do so every year you are on Astro. Together we can eliminate paper frequent buyer cards altogether!
I love rats so much! They are brilliant and affectionate animals. World Rat Day celebrates rats everywhere! Did you know that Adopted Rats qualify for Sharing The Love Adoption Bundles from Oxbow? Just type in "astrorat" to bring up the adoption form. (The Oxbow Adoption Program is private and only available at select locations- ask your Oxbow rep for details.)
When I was in pet retail one of my favorite things to do was to help my customers put together Easter Baskets for their pets! I recommend going out and getting a nice basket or two and putting together some example displays to inspire your customers. This makes an amazing window display.
Easter is also a good time to bring awareness to Rabbit Rescues in your area.
Your customers are known as "Pet Owners" in the Astroverse, and each of them has a Pet Owner Account that tracks all of their loyalty cards. This is a great time to share info about your Free Astro Mobile App so your customers can download it and follow along and track their progress.
This is also a great time to talk about your involvement in Sharing The Love and attract all newbies and future Pet Owners to your doors!
National Pet Parents Day on April 24 this year (the last Sunday in April) was acknowledged by Veterinary Pet Insurance as a way to celebrate responsible pet parents and their furry children. This is essentially Mother's & Father's Day for Pet Parents.
National Kids and Pets Day on April 26th raises awareness of the importance of picking the right pet for children at the right time. It’s an important decision that can lead to a lifetime of bonding between pet and child. The day also celebrates the bonds children and pets can share and a day to remember safety where our pets and children are concerned.
Every dog should be happy in their own way. So if you and your dog love to dress up together – perfect! If your dog is well-traveled, fed and heck, even read – even better.
Let’s celebrate being crazy about our dogs together on National Little Pampered Dog Day while raising awareness of and funding for the many dogs in need of loving and safe homes. Lourdes and Bella Welhaven (Bella is the dog) publish Little Pampered Dog. Little Pampered Dog is “the Lifestyle Magazine for Little Pampered Dogs and the People Who Love Them.” The magazine, blog, and podcast celebrate all of the over-the-top crazy love that people shower on their dogs. Check out their official website for ways you can celebrate this holiday.
National Adopt A Shelter Pet Day is celebrated across the nation on April 30 and we are getting ready to observe the day by going to pet shelters, adopting as many pets as possible, spreading the word among our friends and colleagues, and taking to social media to spread the message to everyone.