Fresh News | March 2022

Hubspot Fresh News 1200x628_March 2022

This Edition Includes:

New Brand Frequent Buyer Programs on Astro Loyalty!

March is certainly roaring in like a Lion! We're are stoked to announce a slew of new programs on Astro from several current and brand new vendor partners. Check 'em out!

  • Andy & Audie - Available to Astro Retailers in the USA & Canada
  • Boxie Cat - Available to all Astro Retailers in the USA.
  • Fresh News - Available to Astro Retailers in the USA & Canada
  • Muenster Milling - Available to Astro Retailers in LA, OK, and TX
  • Plato Pet Treats - Now Available to Astro Retailers in the USA & Canada
  • Solid Gold - Available to Astro Retailers in the USA.

Fresh News FB boxie cat FBLotus Supplement FBSolid Gold Treats FBPlato FBandy and audie FB
















Muenster Kibble FBMuenster Chick FBMuenster FD FB








Top Tip! Never miss another Loyalty Program Launch again. Go

to and select "Brands on Astro" and select "New in the Past 30-Days" in the first drop-down to view the most recent publications.


New Sharing The Love Program on Astro!

Sharing The Love is the best way to welcome new pet parents to your store while introducing them to some of your favorite brands.

Naturally Fresh Joins Sharing The Love

Naturally Fresh STLNaturally Fresh | Adoption Cat Litter Program

New Cat Parents have the option to choose a bag of Naturally Fresh cat litter by Eco-Shell as the Single Supply portion of their New Cat Adoption Bundle. Customers can choose between a 10lb or a 14lb bag. Available only on select formulas and sizes. The New Pet Owner's Email Address is required. Participating New Pet Owners will be sent a BOUNCE BACK Coupon from Astro on behalf of Eco-Shell inviting them to return to your store for an additional reward.


Naturally Fresh | Adoption Bounce Back Coupon

New Pet Owners who have chosen a Naturally Fresh Litter product as the Supply portion of their New Cat Adoption Bundle are eligible to redeem this Bounce Back Coupon for $2 Off a 10lb bag of litter or $3 Off a 14lb bag of litter on the next visit to your store. Only sent to Pet Owners who redeem their Adoption Program at your store.


Click to view all Naturally Fresh Programs on Astro.


New Brands to Watch on Astro!

Loyalty Programs coming soon for the following brands! More details coming soon so stay tuned and stalk their Program Flyers (linked below).

Holi Logo

 lazy dog logo






Global Pet Expo 2022

Global Banner for 2022Astro Loyalty is stoked for the opportunity to attend Global Pet Expo this month. We're kicking it up a notch this year and plan to announce something truly special for our Neighborhood Pet Shop Partners. No spoilers! 

Global Banner 2022Stop by our Booth #709 to meet the team and find out more. Bonus! We have some extra special new swag this year. You won't be disappointed - this is a big one!


Upcoming Astro Webinars

We now have two exciting Webinar Series to offer to both our Retailers and Vendor Partners. Both Retailers and Vendors are invited to attend our Astro Marketing Deep Dive Series. We've also created a special series for our Vendor Partners titled Astro Vendor Success Series


Astro Marketing Deep Dive Series

Astro Marketing Webinar Banner (1200 × 628 px)This series started as a way to give our Marketing Suite Subscribers special access to our Marketing Team so they could witness the elevated features of our suite and ask questions. Our Vendor Partners were then invited to attend so they could better understand how their Astro Program Assets were being utilized by their retailers. We save all recordings of past webinars from this series and post them to our YouTube Channel under the Playlist "Astro Marketing Suite Deep Dives".

March 2022 Astro Marketing Deep Dive Series!

March 09: Let's Talk Merchandising! LIVE

This is one of my favorite topics since this was my main gig when I was working in a local pet shop in my neighborhood. In this webinar, we are going to go over all of the FREE assets available to all of our retailers such as; Frequent Buyer Shelf Talkers, Astro Offers Shelf Talkers, and the Astro Media Kit. All of these free assets now have NEW QR Codes that will take your customers directly to the version of the Free Astro Mobile App compatible with their phone (Apple or Android). 

I'll also be featuring several of our Brand Partners who have taken the initiative to add additional Assets to their Brand Media accessible to retailers subscribed to our Marketing Suite.

Click to Register


March 16: The Many Benefits of Local Loyalty LIVE

Why does it benefit a pet owner to shop locally? Why should they choose your store over another neighborhood retailer? What are some of the cool things your peers are doing to reward loyalty at their stores? This webinar will be in the format of a discussion, and hopefully a revelation of some new and exciting things to come in the world of local loyalty!

Click to Register


Astro Vendor Success Series

Astro Webinar ImageThis is a new series started by your Astro Offers and Astro Marketing Teams created exclusively for our Vendor Partners. In this series, we will be focusing on ways that you and your brand can up the ante on Astro and take your game to the next level.

March 2022 Astro Vendor Success Episode

March 10: Everything You Need to Know About Astro Buy-In Deals

Is this a good fit for your brand? How does it work?

Click to Register


March 2022 Pet Holiday Guide

Marketing Materials Hubspot_March 2022From Adopt a Rescued Guinea Pig Month to St. Patrick's Day - the March 2022 Pet Holiday Guide is full of fun holidays to keep your customers engaged with your March Offers and events. Check out the full guide to see suggested Astro Offers Pairings for each holiday as well as Campaign, My Promotions, Canva Templates, and Social Post Suggestions from your Astro Marketing Team.


March 2022 Offers

Don't miss out on these bad boys! This month we have a Flash Sale to look out for by Northwest Naturals that started today and runs until the 15th. 

Astro Offer Pairings_March USA

Astro Offer Pairings_March Canada

New Astro Loyalty Media Kit!

Counter Mat (New QR Code)Your Astro Marketing Team has updated our Neighborhood Retailer Media Kit so it includes specialty QR Codes that will take your customers directly to the FREE Mobile App that is compatible with their phone (Apple or Android).


If you would like to include the Astro Mobile App QR Code on your own custom artwork and signage, here it is!

This same QR Code now appears on all Astro Frequent Buyer and Astro Offer Shelf Talker Signage generated in Astro.





Sharing The Love Highlights

Astro Retailers Sharing The Love in their Neighborhoods.

We love seeing Adoption Stories related to Sharing The Love on our social pages. We'd like to thank our retailers who take the time to tag us in these posts so we can celebrate these happy endings with you and your new pet owners!


Check out these heartwarming posts on the Community and Tagged sections of our Facebook and Instagram pages - or follow #AstroSharingTheLove Facebook, Twitter, and Instagram.


Mississippi Mutts in Girardeau, MO has been leading the pack when it comes to sharing their new customers' adoption stories. We've never missed a happy moment and we are grateful for it.


We love to see our Neighborhood Retailers step up to help their local shelters when they see a dire need. For Healthy Pets in Montgomery, AL did just that last month in an effort to help Lee County Humane Society clear the shelters. Sharing The Love is all about local pet shops supporting rescue in their community and helping to ensure those adopted pets are cared for holistically in the years to come. For Healthy Pets demonstrated this beautifully.



Our neighborhood pet shops and vendors are the heart and soul of Sharing The Love. Sharing The Love is free for both Astro Pet Shops and Astro Brand Partners to participate in. Learn more about how you can start Sharing The Love in your community here.

Check out the Brands participating in Sharing The Love.


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