Webinar season is in full swing, and we have a couple of new series to share with you along with a helpful blog article to help amp up your communication game. We also have a NEW Brand joining Astro. HUGE news, a collection of your favorite brands just joined Sharing the Love completing their Shop Local Trifecta. It's never been better to be a Neighborhood Pet Shop on Astro!

This Edition Includes:

• Astro Loyalty gets a NEW Booth at Superzoo!
• New Blog article! "How to Send Effective Communications to Get Your Customers to Come Back and Shop"
• New Marketing Suite Webinar series for July - "Deep Dive Into Marketing LIVE" starting next Wednesday.
• Pets Global joins Sharing the Love and Launch 5 Adoption Programs across 4 of their Brand Lines - Essence, Inception, Fussie Cat, and Zignature!
• sWheat Scoop joins Astro Loyalty and launches a NEW Frequent Buyer Program in the USA and Canada!
• Astro Offers & July Pet Holiday Marketing Guide

Astro Loyalty Gets a NEW Booth at Superzoo!

Come visit us at Booth 1549! We can't wait to see you there.

This past year the most common statement made by our retailers and brand partners is, "I want to make sure that I am using Astro to its utmost potential." Yes! 🙌 We want nothing more than to help you do this. 

Stop by our booth so we can show you, specifically, what Astro features and programs your store or brand would benefit the most from. 

Also, as a VIP member of the Astro Alliance of Neighborhood Pet, you have a right to awesome swag! We have new trucker hats and koozies this year that you can add to or start, your collection.

New Astro Blog Article: How to Send Effective Communications to Get Your Customers to Come Back and Shop

Nowadays, email marketing and customer communication are often intended to get people interested enough to click a few buttons and make an online purchase. 

As a brick-and-mortar business, your situation might be a little different. Your communication with customers not only has to get them interested in what you offer, but motivate them to come into your store. 

How can you make your communication as effective as possible while still maintaining the personal touch that makes you so unique as a small business? Keep reading for a few communication-related techniques to get people visiting your store over and over again!

Click the button below to access the full article!

New Marketing Suite Webinar series for July - "Deep Dive Into Marketing LIVE"

Our retailers who attended our Astro Marketing Webinar Series for June contributed to the creation of our July Marketing Webinar Series. This is a Deep Dive series to help you make sure you are using your new Astro Marketing Suite to its utmost potential.

All Astro Retailers are welcome to attend - whether you want to learn more about your Marketing Suite, or you are curious whether our Marketing Suite will suit your own unique needs.

July's Marketing Webinar Series: DEEP DIVE INTO MARKETING LIVE!

July 14: Tips for building your Customer List and the Top 7 Recipient Lists & their usage.

July 21: Template Design 101 - Padding, Formating, Content Design & Uploading your image designs to My Media.

July 28: How to get your customers on the Mobile App, & Why should you add SMS Text Campaigning.

Pets Global joins Sharing the Love and Launch  Adoption Programs for all Four of their Brands

Astro Loyalty is so thrilled to have a pet health company such as Pets Global as a part of Sharing the Love. Sharing the Love was founded on the idea that all pets deserve to be fed the best foods, rewarded with healthy treats, and nurtured with holistic supplements. Pets Global jumped at the chance to be a part of Sharing the Love since this core belief is also held close to their hearts.

We're not a pet food company. We're a pet health company.

Pets Global, Inc is an independent holistic wellness company founded on a passion for animal welfare. Being independently owned, we have the freedom to create the best possible pet foods and products for our companions. As avid pet owners, we understand the mutual bond that exists between people and their animal companions, and it's this connection that drives us to research and produce the highest quality, Physiologically Tuned™ recipes for total pet nutrition.

We'll never compromise our principles for profit, because we believe the right choice of food not only helps pets to live longer, healthier lives, but enriches the lives of their owners as well. And that's the greatest reward we could ever ask for.

Pets Global has been a part of the Astro Fam since 2015! They are captains of the OG club. Pets Global has long since been an ally of neighborhood pet shops. All of their brands are on Astro, and all of them have Frequent Buyer Programs and Astro Offers. Now that they have joined Sharing the Love they have completed the coveted Shop Local Trifecta!

Speaking of Offers - Zignature has one available for your customers right now! Click the banner to ensure you are enrolled.

Zignature

Zignature | Adoption Dog Dry Food Program
New Dog Parents have the option to choose a Bag of Kibble as the Single Food portion of their New Dog Adoption Bundle. Customers can choose a Free 4lb Bag of Kibble. Available only on select formulas and sizes. The New Pet Owner's Email Address is required. Participating New Pet Owners will be sent a Bounce Back Coupon from Astro on behalf of Zignature inviting them to return to your store for an additional reward. Available in the USA & Canada.

Zignature | Adoption Bounce Back Coupon
New Dog Owners who have chosen a bag of Zignature Kibble as the Food portion of their New Pet Adoption Bundle are eligible to redeem this Bounce Back Coupon for $7 Off a 12.5lb or 25lb Bag of Kibble on the next visit to your store. New Pet Owners will be sent this Coupon 10-Days after redeeming their Adoption Bundle at your store. Available in the USA & Canada.

Fussie Cat Kibble

Fussie Cat | Adoption Cat Kibble Program
New Cat Parents have the option to choose a Bag of Kibble as the Single Dry Food portion of their New Cat Adoption Bundle. Customers can choose a Free 4lb Bag of Kibble. Available only on select formulas and sizes. The New Pet Owner's Email Address is required. Participating New Pet Owners will be sent a Bounce Back Coupon from Astro on behalf of Fussie Cat inviting them to return to your store for an additional reward. Available in the USA & Canada.

Fussie Cat | Adoption Kibble Bounce Back Coupon
New Dog or Cat Owners who have chosen a bag of Fussie Cat Kibble as the Food portion of their New Pet Adoption Bundle are eligible to redeem this Bounce Back Coupon for $5 Off a 4lb Bag of Kibble on the next visit to your store. New Pet Owners will be sent this Coupon 10-Days after redeeming their Adoption Bundle at your store. Available in the USA & Canada.

Fussie Cat Wet Diets

Fussie Cat | Adoption Cat Wet Food Program
New Cat Parents have the option to choose a Canned Product as the Single Wet Food portion of their New Cat Adoption Bundle. Customers can choose a Free 2.82oz Can of Wet Food. Available only on select formulas and sizes. The New Pet Owner's Email Address is required. Participating New Pet Owners will be sent a Bounce Back Coupon from Astro on behalf of Fussie Cat inviting them to return to your store for an additional reward. Available in the USA.

Fussie Cat | Adoption Wet Food Bounce Back Coupon

New Cat Owners who have chosen a single 2.82oz can of Fussie Cat as the Wet Food portion of their New Pet Adoption Bundle are eligible to redeem this Bounce Back Coupon for $5 Off a Case of 24 2.82oz Cans on the next visit to your store. New Pet Owners will be sent this Coupon 10-Days after redeeming their Adoption Bundle at your store. Available in the USA.

Essence 

Essence | Adoption Dog and Cat Kibble Program
New Dog and Cat Parents have the option to choose a Small Bag of Essence Kibble as the Single Kibble portion of their New Dog or Cat Adoption Bundle. Customers can choose a Free 4lb Bag of Dog or Cat Kibble. Available only on select formulas and sizes. The New Pet Owner's Email Address is required. Participating New Pet Owners will be sent a Bounce Back Coupon from Astro on behalf of Essence inviting them to return to your store for an additional reward. Available in the USA & Canada.

Essence | Adoption Bounce Back Coupon
New Pet Owners who have chosen an Essence product as the dry food portion of their New Pet Adoption Bundle are eligible to redeem this Bounce Back Coupon for $7.00 OFF a 10lb, 12.5lb, or 25lb Bag of Dog or Cat Kibble upon the next visit to your store. Available in the USA & Canada.

Inception

Inception | Adoption Cat and Dog Dry Food Program
New Dog and Cat Parents have the option to choose a Bag of Kibble as the Dry Food portion of their New Dog or Cat Adoption Bundle. Customers can choose a Free 4lb Bag of Dog or Cat Kibble. Available only on select formulas and sizes. The New Pet Owner's Email Address is required. Participating New Pet Owners will be sent a Bounce Back Coupon from Astro on behalf of Inception inviting them to return to your store for an additional reward. Available in the USA & Canada.

Inception | Adoption Bounce Back Coupon
New Dog or Cat Owners who have chosen a bag of Inception Kibble as the Food portion of their New Pet Adoption Bundle are eligible to redeem this Bounce Back Coupon for $5 Off a Bag of Cat Kibble -or- $7 Off a 13.5lb or 27lb Bag of Dog Kibble on the next visit to your store. New Pet Owners will be sent this Coupon 10-Days after redeeming their Adoption Bundle at your store.

sWheat Scoop joins Astro Loyalty and launches a NEW Frequent Buyer Program in the USA and Canada!

Whether you want to follow the science or follow your heart, sWheat Scoop litter is the right choice for your cat, your conscience, and your planet. Made using only farm-grown renewable resources, sWheat Scoop combines the best of both cat litter worlds: it provides the odor-fighting, fast-clumping, easy-scooping, low dust, low-tracking solution you need using the 100% natural, biodegradable, planet-safe ingredients you want. All of which means no matter why you choose sWheat Scoop, you’ve got a lot of reasons to feel good about your choice.

“I only buy products from companies that align with my values. Renewable products are important to me and the planet. I love that sWheat Scoop cares about that.” ~ Kerri, sWheat Scoop Customer

sWheat Scoop has collaborated with Plastic Bank®, a social enterprise that helps the world stop ocean plastic while improving the lives of collector communities. This year, sWheat Scoop will fund the recovery and repurposing of 120 tons of plastic waste.

Astro Loyalty is thrilled to have such an environmentally conscious brand as a part of our growing family of Shop Local Supporters! Cat litter is one of those pet essentials that we can't always workaround (and yes, I've tried to toilet train my cats!). I'm a huge fan of using litter made from sustainable and renewable materials. And having a safely flushable, biodegradable litter cuts down on the need for plastic bags. It's a win however you look at it! Hands down I prefer it to clay any day.

Don't take my word for it! Check out sWheat Scoops helpful blog article on the topic, "Wheat vs Clay - There's a Clear Winner". This is a great blog article to share with your customers while introducing your new Shop Local Frequent Buyer Program.

Speaking of, there are several cat-themed holidays in July that would be great platforms on which to announce your new cat litter program to your customers! National Kitten Day is the big one and is this Saturday, July 10th!

sWheat Scoop | OFFICIAL Frequent Buyer Program - Buy 12 Get 1 FREE
Cat Litter Frequent Purchase Program. Buy 12 Bags of Litter and Receive One Bag of Litter Free. Items are grouped according to Size Range (S/M/L). The Free Bag will belong to the same group as the 12 qualifying purchases and it will be the most frequently purchased bag on the card. Available in the USA & Canada.

Astro Offers & July Pet Holiday Marketing Guide